You're a plumber, not a web designer. Here's why DIY website builders cost you more than you think — and what to do instead.
Wix advertises free plans and drag-and-drop simplicity. What they don't advertise: the 20+ hours you'll spend picking a template, writing copy, choosing photos, fighting the editor, and still ending up with a site that looks like every other Wix site on the block.
For a plumber billing $150/hour, those 20 hours cost $3,000 in lost revenue. And you still don't have SEO, Google Business Profile optimization, directory listings, a review engine, or any kind of growth plan.
You have a digital business card. That's it.
| Wix | Onit | |
|---|---|---|
| Who builds it | You do | We do — in 24 hours |
| Design | Pick a template, customize yourself | Custom-built for your trade and market |
| Copywriting | You write it | Written for you, conversion-optimized |
| SEO | Basic tools (you figure it out) | Structured data, local SEO, ongoing |
| Google Business Profile | Not included | Set up and optimized |
| Directory listings | Not included | Submitted to relevant directories |
| Review engine | Not included | Automated review collection |
| Growth strategy | Not included | 103 channels, scored and sequenced |
| Ongoing execution | You maintain it | We execute every month, compounding |
| Time to set up | 20+ hours | 2 minutes (we do the rest) |
| Monthly cost | $17–$36/mo (site only) | $19.99/mo (site + growth engine) |
| Cancel policy | Annual billing locked in | Month-to-month. Keep everything. |
Wix gives you a canvas and says "good luck." That works for hobbyists and side projects. It doesn't work for a contractor who needs to show up on Google, collect reviews, get listed in directories, and convert visitors into estimate requests.
A website without a growth strategy is a digital business card collecting dust.
Onit doesn't just build your site. It enrolls you in a system that activates the highest-value marketing channels for your specific trade and location — every month, compounding. Your site is step one. We never stop executing.
Wix costs $17–36/mo and you get a website you built yourself. No SEO plan, no directories, no reviews, no growth strategy. You maintain it forever.
Onit costs $19.99/mo and you get a custom site in 24 hours plus a personalized growth roadmap across 103 marketing channels — executed for you every month. Cancel anytime, keep everything.
For roughly the same price, one gives you a tool. The other gives you a system that compounds.